Your business success depends on how well you get your message out to the world. That's why it's so important to have the right words to represent you online and in print.
The benefits of outsourcing your copywriting and online marketing are vast AND varied. From gaining the professional edge over your competition to gaining more free time to focus on the important things in life like coffee, money, and cats, outsourcing your copy writing is the smart choice.
Here's why you need to outsource your small business's copy writing...
You've got a business to run.
If you're like most small business owners, you have a lot on your plate.
And while copywriting may not currently be an essential part of your business, it can help you grow faster and more profitable.
Let's be real. You don't have time for copywriting.
You've got clients and customers to serve, products to sell, and a business to run.
You need someone who can write compelling, effective marketing emails on your behalf. Someone who's good at it and who knows how to research your industry well enough to speak the language of your customers.
You need someone who can take your ideas and turn them into words that attract and convert prospects into paying customers.
You need someone who can write marketing posts that make people want to engage with you over social media or visit your website again after they leave it.
You need someone who can write words that resonate with your audience so strongly that they become fans and advocates for your brand — even if they've never met you before!
Your time can be better spent on other tasks.
The truth is that your time can be better spent on other tasks. You need to focus your efforts on things that will help you grow your business, serve your customers well, and make more money.
But it's not just about the money.
Copywriting can be time-consuming, especially if you don't have any experience doing it. You might not have the expertise needed to write compelling copy for your website, ads, videos, or social media pages.
You need to understand your audience and what they need to hear from you in order to write compelling copy that will convert them into leads and customers.
That takes time — time that could be spent on other things like staffing, product development, accounting, or even just taking a break!
When you hire the right copywriter, they'll know how to tell your story in a way that resonates with your audience and draws them in.
You can't possibly write about everything you need to cover on your website.
You can't possibly write about everything you need to cover on just your website.
You may be thinking: "What do you mean I can't write about everything?"
The reality is, there are simply too many topics, variables, and bases that you need to cover and not enough hours in the day. This is where an expert copywriter comes in handy.
There are so many things that go into writing good copy.
You need to know how to write headlines that capture attention, body copy that keeps people reading, and calls-to-action that prompt people to take action.
But you also need to be aware of how different types of writing perform on different platforms.
It's not common sense, but rather a particular set of skills that let you know what will work best for your target audience or which keywords they'll use when searching for products or services like yours online.
If you try to write it yourself, it's likely that you'll miss the mark. At worst, your misfires could even turn people off of your brand altogether.
Outsourcing your writing saves you time and money.
In the modern world, outsourcing is all the rage. People outsource everything from their lawn care to their grocery shopping.
But many small business owners are hesitant to outsource their writing. They think they can do it themselves and save money or that they shouldn’t need outside help for something so simple.
But when you look at the facts, it becomes clear that outsourcing your copywriting is a smart move for your business.
It saves you time and energy. Writing is challenging work, especially if you don’t have experience doing it regularly; it takes up a lot of mental energy.
If you’re running a small business, there are probably other things at hand that require more mental energy than you'll have left over trying to write everything!
Outsourcing your copywriting helps ensure quality control. It ensures that the job gets done efficiently, so that you don’t have to worry about it taking over your life.
If you want to keep your business humming, outsource your copywriting to Keegan.
Want to know what you'll say after outsourcing your copywriting to me? It'll probably be something like...
"Working with Keegan has opened my eyes to a world of possibilities. It's made me realize that outsourcing your business writing is the way to go if you want to save time, maintain traction on your project, and get it done well."
I understand how odd this might sound — as though you'd be handing off creative control to an external source. But in reality, copywriting is just like any other skill set: some people are more adept at it than others.
When you hire a talented copywriter, they will enhance the clarity of your website, sales pages, or email marketing campaigns by designing great content that appeals to your readers — without compromising the level of authenticity or confidence that you bring to the table.