Want to Increase Your eCommerce Sales? Call A Copywriter.
Updated: Sep 13, 2022
Every ecommerce business wants to increase website sales. While there are many ways to do that, one of the most effective is by hiring a writer to compose engaging, high-quality copy for your marketing efforts.
It's easy to tell ourselves that we don't need a professional copywriter on board. After all, we know what we're selling — and our customers do too. In theory, it makes sense. However, in reality, you need to think again.
If you're selling products online, then it goes without saying that you have a product description ready to go. Your customers will read this before they buy anything from you, so it's crucial that it's up to scratch.
Here are some reasons you should consider hiring a professional copywriter:
Product descriptions aren't just the box you fill in when you upload your product's information. They're the words that convince customers to buy your product.
Product descriptions aren't just the box you fill in when you upload your product's information. They're the words that convince customers to buy your product.
It's easy to fall into the trap of thinking that product descriptions are boring, or worse, irrelevant. After all, if you have a great product and it's well-liked by your customers, why do you need to spend time and money on writing new copy?
But here's the thing - your customers are buying more than just the physical item they see on your website. They're also buying into the experience of using your service or product. And this experience is heavily dependent on how confident and trustworthy those descriptions make them feel.
A high-quality product description can sell a product even if a customer has never seen or experienced it before.
So you've created a great product. Congratulations! It's one of the hardest parts of the business.
Now it's time to get your product into customers' hands. But how can you do that?
One way is through your product description.
A high-quality product description can sell a product even if a customer has never seen or experienced it before.
That may sound like an exaggeration, but it's true! A good description will make people feel like they already know and love your product before they've even experienced it firsthand.
A good product description will tell customers what they can expect from the product and why it's worth their time and money.
It will also give them a chance to try out your brand's personality and voice, which, believe it or not, influences whether or not they decide to buy from you.
High-quality product descriptions make your products stand out more and increase their marketability.
As an eCommerce store owner, you’re always on the lookout for ways to improve your business. One way to do that is by increasing your conversion rate – the percentage of people who visit your website who actually buy something from you.
Product descriptions are crucial factors when it comes to converting visitors into customers. This means that if you want more sales, you need high-quality product descriptions.
You might wonder why product descriptions are so important.
It’s simple: high-quality product descriptions make your products stand out more and increase their marketability.
A good description will help customers understand what your product is and how it works without having to ask for more information or contact customer support. A poor description can leave a customer confused, frustrated and ultimately unwilling to buy from you.
Increased sales –
Let’s face it, people don’t buy for functionality alone. They want to feel like they are making the right decision and have confidence in their purchase.
A well-written description will help them make that decision by giving them the information they need to feel confident about their purchase while increasing your sales in the process.
Craft language that draws people to your product.
If you want to increase your eCommerce sales, you need to make sure that your product descriptions are compelling and engaging.
There are many ways to approach this. Here are a couple of them:
Use adjectives that describe the product in a positive light. Instead of saying “This is an office chair,” say “This ergonomic office chair helps reduce back pain and fatigue for long days at the office.”
Tell a story about how people use your products or what they can accomplish with them. For example, if someone is looking for a new shampoo and conditioner set, don’t just tell them what ingredients are in it— tell them how it will make their hair look and feel after using it for a few weeks as a part of their regular hair care routine!
It's true that the copywriting for your product descriptions doesn't have to be as long or as detailed as a blog post.
However, it does need to be interesting and compelling enough to get people to click on the "Add to Cart" button.
If you want people to buy your products, then you need to write copy that draws them in and makes them want to buy.
A copywriter can help you connect with your customer.
A copywriter can help you connect with your customer. How? By telling your customers why they need this particular product, what it will do for them, and how it is different from similar products on the market.
Have you ever browsed a product page and not known what to say about it?
The problem is that most people don’t know how to write a good product description. They don’t know how to make their products sound interesting, unique and desirable.
Even if you have a great product, if your product descriptions are boring and generic, customers won’t buy from you.
A copywriter can help you connect with your customer. How? By telling your customers why they need this particular product, what it will do for them, and how it is different from similar products on the market.
A copywriter can help you explain things clearly so that customers understand exactly what they are buying.
If all this sounds like too much work for someone who isn’t an expert in marketing or sales, then hiring a copywriter might be the best solution for your business.
Copywriters can help you polish and enhance the way you present your products!
A good copywriter can take your outdated or lackluster product descriptions and turn them into something attractive, inviting, and informative.
You can have an "okay" product, but if you present it well and with style, you might be surprised at how many more people will buy it.
A specialist copywriter knows the tricks of the trade—what to write, what not to write—and can get even a middling product selling like hotcakes.
Do your product descriptions need a makeover?
Get them up-to-date in no time with my copywriting services.
As a professional copywriter with experience on both sides of the fence—as well as in-depth knowledge of the myriad products that are available today—I help smart brands create descriptions that sell.
Get at me today and let me help you get your copy up-to-date.