5 Ways A Copywriter Can Help Your Small Business
Updated: Sep 13, 2022
A great copywriter is an absolute must for any small business that wants to succeed with marketing.
Are you a small business owner? Or, maybe you're heading up the marketing for your company or even a department? If so, today's blog is going to greatly interest you.
It's no secret that having outstanding marketing pieces will help your brand grow. But, how do you get started writing copy that gets noticed?
Well, by using a copywriter!
Today I am going to discuss the 5 ways small businesses can benefit from using a copywriter.
1) Branding
Investing in a copywriter can be a great way for small businesses to improve their marketing efforts and grow their business.
A good copywriter will ensure all your marketing materials are consistent with your brand’s voice.
This includes everything from your website and social media profiles, to brochures and flyers – so everything fits together seamlessly.
This can help build trust with potential customers, which is important for small businesses looking for long-term success.
2) Web Copy
Small business owners are often the ones who handle marketing, and they may be tempted to write their own copy. The problem is that they may not have time to do it well.
Writing your own copy can be a major benefit for small businesses because it allows them to save money and have more control over what’s being said about their business.
However, writing isn’t easy for everyone, especially when it comes to writing in a way that will attract customers and keep them engaged.
If you’re struggling with writing for your website, you should consider hiring a professional copywriter to help you out.
3) Marketing Copy
Marketing copy is one of the most important aspects of any marketing campaign. It's what draws in potential customers and keeps them engaged.
Your marketing copy needs to be written well, persuasive, and informative.
A good writer knows how to sell your products or services by using words that will appeal to your target audience.
They understand how people think and what makes them tick, so they know what kind of language will resonate with them. They also know what works in print and on screen — after all, they've been doing it for years.
Good writers know how to use language that's appropriate for your target market and demographic — they won't use flowery prose when writing an email newsletter for young professionals or technical jargon when writing an advert targeted at stay-at-home grandparents over 60 years old!
A good writer will know how to use language that will engage their audience while also getting across all the information they need.
4) Packaging & Product Descriptions copy
When it comes to writing copy for your products, you don't simply want to write whatever comes to mind. You want to make sure that you are targeting the right audience and selling them on why they should buy from you instead of from your competitor.
Packaging Copy -
When you package your product, you want people to be drawn to it and read what it says on the box or bottle. This is where packaging copy comes in handy.
You can use this space to explain why they should buy your product or what makes it unique compared to other products on the market. This will help them decide if they want to spend their money on what you're selling or not.
Product Descriptions -
The description of your product is another important piece of copywriting that needs to be written well.
You want people who are interested in buying your product to know what exactly they're getting. You want them to make an informed decision about where they spend their money so they purchase from you instead of someone else.
5) Writing for social media and the press.
There are many different ways to engage with your customers, from Facebook to Twitter and Instagram, but it can be hard to find the time to do it all. That's where a copywriter can save you time by writing your social media posts for you.
The content you use in your social media posts should be informative, interesting, and engaging. This means that it needs to be well written, so if you're not confident at writing this sort of content yourself then it might be worth hiring someone who is.
What if your business has something exciting happening? For example, what if you've just won an award or launched a new product range?
In these cases, you'll probably want to get the word out quickly so that people know what's happening and why they should care.
A copywriter can write a press release that describes what happened, as well as caption any associated photos or videos that could be included in the article.
A good copywriter can help write the words that will attract people to your business.
Perhaps one day we will live in a world where all small businesses can afford to employ a copywriter, but for now, the thousands of hours of work an experienced professional can save you are valuable enough to consider hiring them.
And even if you can't hire a professional, learning some basic principles of good writing yourself can make a big difference in how your business is perceived.