3 Telling Signs Your Business Copywriting Needs a Tune-Up
When it comes to your business, it's not what you say, but how you say it. Business copywriters can help ensure your message is received by your target audience.
The secret to a great website is in the copy.
The words you use on your site can make the bank or break the bank.
If they’re not written well, they can turn off readers and cause them to leave your site without buying.
But if they’re written well, you’ll have people coming back for more.
If you're reading this post, there's a good chance that you know how important copywriting is for your business and are on the right track.
You may already be doing everything in your power to get your copywriting working for you, but still not seeing the results you're hoping for.
1. Product descriptions that don’t sell your products.
If you have a product page getting good traffic on your website, and you’re not getting enough sales from it, chances are your product descriptions could use some work.
This is especially true if you have a large inventory of products and are trying to sell them all through one site. If this is the case, you need to make sure that each product is getting its own dedicated page with its own unique description.
If your descriptions aren’t convincing customers to buy, then they aren’t doing their job correctly.
2. Calls-to-action that don’t get clicks.
One of the easiest ways to tell if your copy is working is by looking at how many people click on your calls-to-action. If the number of clicks is lower than what you want, then it might be time for a tune-up.
A good call-to-action tells people exactly what they need to do next. It should be obvious, concise, and direct — and use language that is familiar to your audience so they can easily understand what they need to do next.
If people aren’t clicking on the links in your copy, then there’s something wrong with them — or at least something wrong with how they are presented.
If they were working well, they should be getting clicked constantly, right?
No CTAs at all
You don’t have any calls-to-action on your website?
That’s like having no product descriptions or photos on an ecommerce site — it invites customers to buy nothing, because there’s nothing for them to buy!
Without CTAs, visitors won’t know how to convert on your website and will leave without buying anything or signing up for something valuable like your newsletter.
3. Website pages that bounce visitors away, instead of turning them into customers.
If you're driving traffic to your site but nobody stays long enough to read anything, you've got a problem. Your visitors are leaving because they don't find what they want or need there — or worse, because they find something that turns them off so much that they don't come back again.
In either case, it means that your copy needs tuning up so it can better engage visitors and convert them into leads and customers.
Takeaway: Make sure your copywriting is working for you and not against you with this list of 3 signs that it is time to get a do-over.
Making sure your copywriting is working for you is the first step to getting more sales and making your customers buy into your brand. Don't let your words be a detriment to you, get a tune-up today!